Reaction Paper

Reaction PaperMichelle Crompton Youve Got Ads AOL to Offer Bigger, Fancier Formats AOL has been falling stinker rivalry of Yahoo, MSN, and Google. They shed had to look over their business computer course and look into doing a redesign of their online advertising. In the past AOL has subroutine small ads on the side of their pages and tried to attract heartfelt deal to consume an interest in products being encouraged. Now, they be sounding to make for their advertising space larger and more than challenge to AOL surfers. In applying elements from chapter 4, AOL is looking to use the Attention-Interest-Desire-Action (AIDA) model. By looking at what affects buying decisions, AOL hopes to cast up traffic and sales through with(predicate) ads by making them more obvious in coiffe to shoot their attention to the product being advertised. It is also fundamental for the ad to not solitary(prenominal) look good, but also have something of interest that will ent ice the node to look call for forward on the ad. This could be something about the features of the product or benefits. later on the customer shows interest the ad reads to make them longing to buy the product, even if they really may not need it. They need to think that they need the product for because it is the vanquish and it is the only thing that will do what they want for them.

The total and then needs to be clear so if the customer does assume the step towards being a buyer, the process will be easy for them to take action and they will be quenched with their online experience. AOL will need t o use traction logs and confabulate pour o! ut analysis so that they can set up with trance ads for each user which will increase the likeliness for the customer to buy something. This allows AOL to look at what the meshing browser has looked at in the past and decide what to advertise based on the users interests. AOL has great opportunities being online. This is because the internet is the smart growing colloquy medium by far with the heel of internet users special 1 billion in...If you want to bestow a honorable essay, order it on our website: OrderCustomPaper.com

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