Bbc story Essay Example | Topics and Well Written Essays - 500 words

Bbc story - Essay Example However, due to the advancement in technology, there are many options for people to select from the sources of news. Besides TV, radio, and newspapers, there is now internet which provides the latest news at any given time of the day free of cost. This increasing trend has forced the companies to focus just as much on their online presence. The newspaper industry is losing audience to the internet as people are no longer willing to pay for news that they can easily access online for free. Thus, in order to survive, the news companies are not spending big amount to maintain audience both online and offline. A different strategy was adopted by all three of the news companies to compete with each other. BBC was quick in coming up with an online strategy given its vast audience. The company soon announced its decision to go â€Å"digital† under the leadership of Entwistle. The introduction of iPlayer proved to be quite successful both, for the network as well as the VOD market (Andrews, 2012). The main strategy of the company was to focus on vision, audio and music, and digital future media division (Andrews, 2012). The global audience for BBC online is estimated to be 30 million (Horrocks, 2012). Guardian, on the other hand, completely embraced the online media and decided to become â€Å"a digital-first organization† in 2011 (The Guardian, 2011). The company announced that it will be posting complete material online and increase its investment in maintaining audience online as it is the future’s demand. The company is now focusing on reaching out to more people through internet and mobile phones and make efforts to improve its digital services since the entire newspaper industry has been suffering due to this major shift in use preferences (The Guardian, 2011). The guardian is presently the fifth most visited news site in the world with over 30 million online